Sean Queenan – Marketing Manager

This month, I had the privilege of attending the British Franchise Association (BFA) ‘Mastering Marketing Seminar,’ hosted at the impressive Sky Studios in Isleworth. The event brought together some of the leading figures in the franchising world, and it was an incredibly informative day packed with valuable insights.

The seminar was a fantastic opportunity to hear firsthand from successful franchises and top marketing agencies about their
journeys and strategies. Presentations covered a wide range of topics, from foundational marketing principles to the latest
trends shaping the industry. It was particularly interesting to see how different companies, regardless of their size or sector, are
adapting to the fast-paced digital landscape.

As you might expect, a significant portion of the day was dedicated to the hot topic of Artificial Intelligence (AI) and its
future impact on marketing. We explored how AI is already revolutionizing everything from content creation to customer
analytics, and we discussed the potential for it to reshape search technology as we know it. The consensus was clear: while AI
offers immense opportunities for efficiency and personalization, the human element of creativity, strategy, and brand building
remains paramount.

Beyond the formal presentations, one of the most rewarding aspects of the seminar was the chance to connect with fellow
marketers in the UK franchise sector. Hearing about their unique challenges and innovative solutions provided a fresh perspective on how modern businesses are navigating an increasingly complex market. It was a great reminder that while technology is a powerful tool, collaboration and shared knowledge are what truly drive success.

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Henk Hooijenga – Business Development Manager
Heerenveen, Netherlands

Welcome to the heart of Target Fixings BV Netherlands!

It is with great pleasure that we announce the addition of two dynamic and talented colleagues to our growing team. This is more than just a staff announcement; it’s an investment in strengthening the quality, efficiency, and technical support we provide to our partners across the country.

We are delighted to welcome aboard:

1. Stephanie Kussendrager – Office Assistant

With her exceptional organisational talent and proactive energy, Stephanie becomes the crucial first point of contact at our office. For our clients—especially Structural Engineers na Building Surveyors—Stephanie ensures seamless communication and efficient scheduling of all necessary site visits and Construction Surveys. A smooth start is essential for a successful project, and Stephanie ensures our operations run flawlessly.

2. Gerda van der Veer – Junior Structural Engineer

Gerda brings fresh technical knowledge and a modern perspective that significantly strengthens our engineering team. She will be instrumental in developing innovative Structural Solutions and supporting the application of our cutting-edge Masonry Reinforcement materials. Her analytical skills are already enhancing the technical support we offer to architects and property developers seeking sustainable, robust fixes for their assets.

A Stronger Foundation for Netherlands Construction

The combined impact of Stephanie’s operational excellence and Gerda’s technical skill ensures that Target Fixings BV Netherlands continues to deliver premium quality, end-to-end service. For every Building Surveyor performing an inspection, every architect specifying materials, and every developer focused on structural longevity, our augmented team guarantees responsive and knowledgeable support.

We look forward to collaborating with Stephanie and Gerda as we continue to build smart, sustainable solutions for our valued customers across the Netherlands Construction sector.

Welcome aboard, ladies!

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